Friday, April 4, 2008

"I love GOLD"

My most favourite snack in the whole wide universe are GOLDFISH CRACKERS from Pepperidge Farm.

mmmm. yum.

Cheesy, crunchy, bite-sized, cute fish-shaped little pockets of wholesome goodness. Who could ask for more?

I'm sure we have all read the packaging on our favourite cereal, cookies or chips before. What goes into that instant delight? After you've read it the first time, or the second time, do you remember ever reading it again?

As I was popping some Cheddar (baked with REAL CHEESE har har) goldfish today, I glanced at the back of the bag.

And this is what I found (I know its tiny, just click on it to make it bigger):


I understand that tracing mazes is what 5 year olds indulge in. But the newspaper crossword puzzle fan in me, just could not resist.
Trying to start, made me think back to when I was 5, I used to always start a puzzle from the end and trace backwards.It just seemed easier and more efficient. It gave me a sense of direction.

How would you solve this maze?

Isn't it funny how what you thought at 5 would still seem to make so much sense to you at 25?
Where did I leave my early philosophy? Why do I find myself struggling at the mere beginnings of my ULTIMATE goal, when it is truly the end that matters the most.

So thank you Pepperidge Farm. I think you embody everything a favourite snack should be:

Goals .
Goodness .
Wholesome .
Fun .
A little inspiration for old and young.

Check out their website, http://www.pfgoldfish.com/default.aspx, you can read a comic about Finn the goldfish, and pick an ending for the story. There are 4 choices. A little cheese for the five year old in everyone. :)

2 comments:

mh said...

There will always be the struggles at the beginnings, and throughout. It's not the end that truly counts, it's the process.

The "end" goal is just a point, but the process is the content.

On that note, Goldfish do rock.

The structural integrity of the cracker is just perfect when adding them to soup.

I use to put a whole bunch in my mouth, chew it and make it into a huge mush thinking i was making cheese... mmmm cheesey...

*jonn* said...

Fwuah talk about revelations from the back of a snack pack. Nobody ever loses their way or form of thought but rather, its about rediscovering it. The child in us is more prevalent to life than we think.... maybe.